Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
IPG Mediabrands, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced Convert, a unified self-service advertising platform for commerce media. Built on PubMatic’s global cloud infrastructure, Convert is tailored for commerce media […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital […]
Blend Media, which provides premium 360/VR content for brands including Disney and McCann, has launched Blend Market – a platform which helps clients find and hire skilled professional creators of immersive content and experiences across the VR/AR/MR spectrum. With the rapid advancement of new technologies and increasingly powerful mobile devices, major platforms including Facebook, Google […]
Google has launched another app exclusively in India, as it continues to put a lot of work into the region. The latest app, following the launches of its food delivery and home services app Areo and its mobile payments app Tez last year, is aimed at providing the answers people need to local questions. The […]
Steel Media Ltd and Maysalward have announced the launch of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. The two companies revealed a partnership that will see PocketGamer.me published as a sister site to the long-running PocketGamer.biz, a leading b2b mobile games industry site. PocketGamer.me will serve the Middle […]
Vacherin, a specialist London contract caterer, has launched an app, in conjunction with end-to-end food management software specialist, Kafoodle. The app has been designed to reflect Vacherin’s clients branding, making it bespoke to their foodservice sites, and also hosts a unique set of personalised features. Customers will benefit from being able to look at menus […]
Trailblazer Tracking Ltd are changing the way financial advisers and firms engage with their clients through their newly launched Trailblazer App. The app enables on-the-go access to client information, the ability to record outputs from client meetings, telephone conversations can be noted in the contact area, and an auditable messaging service is available, all of […]
