Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience.  TI Media is at […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]

VICE Media signs exclusive global partnership with Teads

VICE Media signs exclusive global partnership with Teads

Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]

Teads and Adform join forces to guarantee premium programmatic outstream

Teads and Adform join forces to guarantee premium programmatic outstream

Teads, The Global Media Platform, announced its official partnership with Adform, one of the world’s leading independent advertising technology platforms.  Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross screen outstream inventory, via an exclusive marketplace (PMP) with the world’s […]

Teads appoints Federico Benincasa as SVP of Product to lead its innovative “Teads Publisher Suite”

Teads appoints Federico Benincasa as SVP of Product to lead its innovative “Teads Publisher Suite”

Teads, the global media platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack […]

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]

Teads reveals new company ambition, alternative to Google and Facebook

Teads reveals new company ambition, alternative to Google and Facebook

Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]

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