SoundCloud debuts ads in five more European markets

SoundCloud debuts ads in five more European markets

Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of advertising in these markets coincides with the launch of SoundCloud Go+ – the platform’s premium subscription plan – in the nations. SoundCloud’s free offering will now […]

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]

NBCU, Sky unify advanced advertising offerings under AdSmart

NBCU, Sky unify advanced advertising offerings under AdSmart

NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]

Brands Go Wild for Amazon Advertising

Brands Go Wild for Amazon Advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]

Apple app store ads set to become a $2BN business by 2020

Apple app store ads set to become a $2BN business by 2020

Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]

Kelkoo announces launch of Google Shopping Ads partnership set to save retailers 32% on total ad spend

Kelkoo announces launch of Google Shopping Ads partnership set to save retailers 32% on total ad spend

Kelkoo, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the launch of its partnership with Google Shopping Ads as a Premium Partner. Google Shopping Ads by Kelkoo Group offers retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping. eCommerce retailers […]

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is adding AR ads, threatening Snap’s dominance in the space

Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]

Google rolls out audio ads to DoubleClick Bid Manager

Google rolls out audio ads to DoubleClick Bid Manager

Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]

Google to strengthen AdWords intelligence with Feefo partnership

Google to strengthen AdWords intelligence with Feefo partnership

Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]

1 2 3 7