CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience. Dubbed “Mission Impeccable,” the campaign, created by London agency Poke, is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It […]
Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]
White paper released in conjunction with industry education ‘Knowledge Lab’ focused on the mobile advertising ecosystem– Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s […]
Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]
Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]
The marketing analyst is rolling out the platform to more than 120 companies with users across every continent. The platform allows clients to access a database of over 25 mil ads. Ebiquity plc has launched a new global advertising intelligence platform, extending its reach to 15 European countries and up to 80 territories worldwide. The […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]
Snapchat has let you create custom geofilters for events since February, but until now you’ve needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations. The filters, which can cost as little as $5 for a party […]
Facebook reported a massive 63% rise in its advertising revenue during the quarter and Twitter’s advertising revenue totalled at $535 million. Two of the top social media companies Facebook and Twitter said that over 80% of the total advertising revenue for both the social networks came from mobile in the quarter gone by. With brands […]