![money.shutterstock_92389585](https://1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com/wp-content/uploads/2016/02/money.shutterstock_92389585-930x620.jpg)
MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners.
“With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and co-founder Ari Brandt.
Also, with a new president and global chief revenue officer on board — Richard Kosinski, former president of video ad company Unruly — the New York-based startup plans to gear up and accelerate growth.
Other MediaBrix’s capital backers include Revel Partners and Horizon Technology Finance.
To date, MediaBrix has raised $18 million.
Source: VentureBeat
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