Ve Interactive, the leading data-driven technology company specializing in conversion enhancing technology and digital advertising, has acquired video advertising company Optomaton for the sum of €5.13M, in a deal comprised of cash and shares. Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on […]
Instagram has been busy updating its features of late. Following up on the debut of Instagram ‘Stories’ and its new tool that enables users to zoom in while taking a video, comes the platform’s highly requested option that allows users to zoom in on photos and videos. This ‘pinch to zoom’ feature works on posts […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association […]
GroupM has today strengthened its position in market as the leader in increasing viewability standards by running Australia’s 1st Moat measured Twitter campaign. It has joined with Twitter to roll out Moat viewabilty beta program across its client portfolio. Committed to increasing the confidence into digital advertising and combating such issues as brand safety, ad […]
It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos. That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]
Social platforms are providing longer ad units, but bigger isn’t necessarily better, writes a strategy team from Possible Earlier this year, Instagram and Twitter announced something odd: longer ad units. Twitter enabled skippable 30-second ads, while Instagram cleared the way for gargantuan 60-second Super Bowl-style ads. One can, perhaps, see an argument for this. Mobile […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]