A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected […]
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech industry have built their platforms to optimize and measure how […]
Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]
The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]
Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content within native apps. The new solution lets advertisers creates mobile-optimised links for product feeds at scale that take consumers to ad content in the app […]
Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]
Google has rolled out Trusted Contacts, an app to let users’ loved ones know they’re safe. The launch coincides with the aftermath of a deadly Oakland, California fire over the weekend, during which Facebook activated its Safety Check feature, according to the San Jose Mercury News. The new Android app lets users identify trusted contacts […]
The Mobile Majority, a data monetization and mobile media execution solution announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks. Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]