Barbour ABI & The Caterer join forces to launch app for the hospitality sector

Barbour ABI & The Caterer join forces to launch app for the hospitality sector

Construction industry analysts Barbour ABI and hospitality news provider The Caterer have joined forces to launch a pioneering iPhone app named ‘Openings’, a lead generation tool designed to allow users to search an extensive database of forthcoming hospitality projects. Barbour ABI are a chosen data partner of the Cabinet Office, the Office for National Statistics […]

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]

Mobile marketing agency Rocket10 secure $3 million in funding

Mobile marketing agency Rocket10 secure $3 million in funding

Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will utilise Rocket10’s […]

Baidu’s New DU Ad Platform Leverages AI Technology to Improve Ad Performance

Baidu’s New DU Ad Platform Leverages AI Technology to Improve Ad Performance

Baidu, the leading Chinese language Internet search provider, has announced that its new mobile ad platform DU Ad Platform (DAP) leverages machine learning AI technology to enhance ad performance prediction and increase advertising revenues. The announcement was made during the Open Mobile Summit event in San Francisco, California. DAP’s “Peak Selection Algorithm,” which determines ad […]

The Wild West of Mobile Advertising: Bots Fake Viewability

The Wild West of Mobile Advertising: Bots Fake Viewability

Fake ad traffic generated by bots is burning through advertisers’ budgets and eroding trust in digital advertising. Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated viruses that are infecting mobile devices and are working their way into mobile apps. Working silently in the […]

BBC eyes vertical ads to boost mobile monetization

BBC eyes vertical ads to boost mobile monetization

The BBC became the latest publisher to introduce vertical video to its news apps, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own […]

Facebook Launches Messenger Gaming Experience

Facebook Launches Messenger Gaming Experience

Facebook has launched a HTML5 cross-platform gaming experience on Messenger and the news feed, for both mobile and web. The experience allows Facebook users to discover, share and play games without having to install new apps. Games include classic titles such as Pac-Man, Space Invaders, Galaga and Track & Field 100M. “We are excited to […]

Big Mobile Selects Widespace Technology to Deliver Mobile Branding Campaigns

Big Mobile Selects Widespace Technology to Deliver Mobile Branding Campaigns

Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]