Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]
Brand initiative improves voting access for its customers during 2016 U.S. Presidential election and sheds light on voter inequality. 180LA earned a Grand Prix Lion in Promo & Activation and a Gold in Outdoor for Boost Mobile’s Boost Your Voice, a non-partisan initiative that took a stand against voter inequality, at the Cannes Lions Festival […]
The start of the O2’s 10th birthday celebrations saw the arrival of three special cakes – a Ginger Br-Ed Sheeran, a Praline Dion and a JAM-iroquai – as their real-life counterparts embark on a series of special gigs at the venue. O2 commissioned famed food artist Lara Mason to create the life-size confectionary statues of […]
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]
Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]
Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]
To inspire sweethearts to “live less of the same,” Telefonica’s Vivo – largest telecom operator in Brazil – launched on June 12th, when Valentine’s Day is celebrated in Brazil the campaign #relove, created by ad Agency Africa and directed by Vellas from Saigon. In the film the brand narrates the story of a guy that draws […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]
Mobile marketing in EMEA will grow over the next year according to new research from WARC and the Mobile Marketing Association, released on June 14. More than 80% of client-side marketers expect their mobile budgets to increase over the next year, 40% believe that more than a quarter of their marketing budget will be spent […]
The Washington Post, Washington D.C.’s oldest existing and most widely circulated newspaper publication, is using Amazon’s AI technology to experiment with audio articles. Through the use of Amazon Polly, which enables developers to add natural-sounding speech capabilities to applications, mobile users will be able to listen to audio versions of four articles per day across […]