Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI.

With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It is a venture-backed company of more than 150 employees, with offices in New York City, San Francisco, and London.

We caught up with their VP of Partnerships and Channel, Matt McRoberts during the Cannes Lions Festival, and he spoke to us about the evolution of the marketing industry and the role digital will play in it:

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