Telefonica’s Vivo and Agencia Africa invite Brazilian couples to “relove”

To inspire sweethearts to “live less of the same,” Telefonica’s Vivo – largest telecom operator in Brazil – launched on June 12th, when Valentine’s Day is celebrated in Brazil the campaign #relove, created by ad Agency Africa and directed by Vellas from Saigon.

In the film the brand narrates the story of a guy that draws his girlfriend attention using the Internet as a means of connection between them in a playful game that will lead them to a “face to face” romantic date. With this campaign, Vivo entices people to “live more love and less everything else” and creates a connection between the physical and virtual worlds.

This is the second film of a series that shows the evolution of the brand’s positioning to “live less of the same”, bringing a contemporary view on the relationship people have with connection. The video shows that technology is a guiding thread that creates connections between people, but that does not substitute face-to-face personal contact.


Title: #relove
Agency: Africa
Client: Telefonica’s Vivo
Product: Institutional

CCO: Sergio Gordilho
ECD: Ricardo Figueira
Creative Directors: Felipe Gall / Daniel Ottoni
Creative team: Leandro Pinheiro / Phil Daijo

Agency Producers: Rodrigo Ferrari / Patricia Melito / Eduardo Machado
Client Services: PC Freitas / Ananias Junior / Marcella Braga
Media: Luiz Fernando Vieira / Rodrigo Medeiros / Beto Lima / Mel Carvalho / Janaina Tenorio / Luana da Mata / Hully Sa / Bruno Veiga / Karol Alves / Leonardo Tocca
Planning: Rodrigo Maroni / Aldo Pini / Douglas Nogueira/ Priscila Meldonian / Maria Elisa Fernandes / Alexandre Doria

Production Company: SAIGON FILMES
Director: Vellas
D.O.P.: Agustin Claramunt
Executive Producer: Marcelo Altschuler
Production Coordinator: Carol Pessini / Marina Blum / Gabriela Mangieri
Art Direction: Marcelo Reginato
Editing: Rami D`aguiar
Post producer: Jacquelini Lima
Post production: Nash Production
Post production coordinator: Virgini Fares
Sound design: ANTFOOD
Sound Design Executive Producers: Amanda Grus / Lou Schimidt
Client Approval: Marina Daineze Kersztes / Carolina Sierra de Oliveira / Mariana Prado / Gustavo Pessoa / Fabiano Croitor / Gustavo Amorin Diamantino / Wilson Farias do Rego Junior

Source: Agencia Africa

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