Tinder has hit number 1 in the App Store’s top grossing category for the very first time. Claiming top spot in the App Store likely has to do with the global launch of Tinder Gold, which lets users see who has liked them without swiping at all, among other premium features. Tinder’s initial foray into […]
American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out how we could do that,” said Trudie […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
Mobile-first data exchange Adsquare has launched the Adsquare Data Alliance, which aims to offer advertisers high-quality, accurate data at scale. The Data Alliance will aggregate deterministic data from app publishers and validated third-party data from the Berlin-based firm’s data partners to enable advertisers to tap into this data. “With an abundance of data in the industry being […]
Vodafone has ramped up its ambitions to become the provider of choice for young people with the launch of Voxi – a standalone, SIM-only network designed for under 25s that is putting young creatives at the very heart of its marketing strategy. Voxi aims to entice a young audience by taking the use of selected […]
Doro has taken the wraps off the 8040 smartphone. It will be available in the UK and Ireland in November with selected partners. The device has a host of features catered to seniors such as loud and clear sound, adjustable text size and an assistance button. Family and friends can access the 8040 through web […]
A mobile multiplayer strategy game based on Robert Kirkman’s “The Walking Dead” comics — not the cable TV show — is now available to swarm over your smartphone. “The Walking Dead: March To War,” from games developer Disruptor Beam, adopts the visual style of the Kirkman comics from Skybound Entertainment. The role-playing game is set in the futuristic […]
Facebook launched its Watch video service in the United States on August 31 as it vies with YouTube for video advertising revenue. Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The […]
Twitter’s MoPub mobile ad exchange incorporated viewability measurement support from independent measurement providers Integral Ad Science (IAS) and Moat into its updated software-development kit. Application publishers on the MoPub exchange will now be able to offer in-app inventory that is measurable for viewability. MoPub head of commercial partnerships Meridith Miller said in a blog post that the measurement SDKs of IAS and Moat were […]
Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]