eMarketer on Understanding Teens and their Smartphone Habits

eMarketer on Understanding Teens and their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]

InMobi’s mobile network reaches 162 million unique users in India

InMobi’s mobile network reaches 162 million unique users in India

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native […]

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]

Australia’s online ad market grows 12% to $7.6bn

Australia’s online ad market grows 12% to $7.6bn

The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]

Telstra targets mobile customers with Foxtel Now offer

Telstra targets mobile customers with Foxtel Now offer

Telstra is ramping up the pressure on rivals nipping at its heels by offering mobile customers a number of packages to streaming service Foxtel Now free for 12 months. While Telstra is the leader in the $8 billion mobile market, rivals such as Optus and Vodafone have been drastically improving their coverage as well as […]

MobiBlue unveils free custom mobile app for SMBs

MobiBlue unveils free custom mobile app for SMBs

Mobile marketing agency MobiBlue has launched a multichannel mobile marketing program for small business that includes a free custom mobile app. “You can’t overstate the importance of mobile,” said MobiBlue Founder and CEO Cliff Story in a statement. “Back in the early 90s, businesses didn’t foresee how the internet would alter the landscape. Now history […]

China deems ICOs illegal, and it’s only the start of its digital currency clamp down

China deems ICOs illegal, and it’s only the start of its digital currency clamp down

China is reportedly clamping on the use of virtual currencies after banning the use of cryptocurrencies in fundraising schemes. Reports coming out of the country suggest that so-called initial coin offerings (ICO) have been deemed illegal by regulators within the People’s Bank of China. These sanctions may just be the start of the East Asian […]

American Express rethinks mobile advertising

American Express rethinks mobile advertising

American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out how we could do that,” said Trudie […]