The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]
30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]
Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]
A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]
WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]
Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions. Ad transparency is a heated topic in digital marketing these days, with brands increasingly expressing frustration over not having a clearer picture […]
Apps available on mobile devices are now a normal part of Christian life, the Church of England has said as it plans to extend its’ own range of programmes for tablets and smartphones. The institution reports its’ range of apps, which try to support believers in things like Bible reading and prayer, have received more […]
With great scale comes great responsibility, and Uber certainly has scale. The global ride-hail giant has more than a million active drivers in the world. To Uber that might look like a million dollar signs driving around, but for the cynical, that’s more than one million potential car accidents in more than 350 cities around […]
Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]
One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]