Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions. Ad transparency is a heated topic in digital marketing these days, with brands increasingly expressing frustration over not having a clearer picture […]
Apps available on mobile devices are now a normal part of Christian life, the Church of England has said as it plans to extend its’ own range of programmes for tablets and smartphones. The institution reports its’ range of apps, which try to support believers in things like Bible reading and prayer, have received more […]
With great scale comes great responsibility, and Uber certainly has scale. The global ride-hail giant has more than a million active drivers in the world. To Uber that might look like a million dollar signs driving around, but for the cynical, that’s more than one million potential car accidents in more than 350 cities around […]
Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]
One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]
Instagram‘s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is […]
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Twitter has begun rolling out a way to not only add stickers to your photos, but to also have them be searchable. In the app, choose from a “rotating set of stickers,” then resize and move them around as you see fit on any photo. After they’ve been tweeted, you can search based on the […]
The British vote to leave the European Union has raised many questions for the global technology industry. In Britain, a majority of tech firms were against leaving the EU. A technology industry group survey found that 87 percent of British technology firms wanted to stay in the European Union, and that 70 percent of them […]
As the battle for drivers continues to heat up, on-demand car services are tacking on more benefits to build up their army. Today, Uber is taking that one step further with the launch of Pandora music on its driver app. Drivers now have an alternative to traditional radio and are able to enjoy personalized music, […]