Hillary Clinton app motivates volunteers with signed souvenirs

Hillary Clinton app motivates volunteers with signed souvenirs

Hillary Clinton supporters are being urged to download an official smartphone app designed to help organise and motivate volunteers in support of her presidential bid by relaying the latest campaign news and events and encouraging competition by awarding points to the most ardent backers. Hillary 2016 is available now on Apple’s app store from which […]

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora has led the pack in mobile beauty retailers for a few years, and now it’s taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand. Sephora’s mobile and desktop site now includes two new features—dubbed “swipe it, shop it” and “beauty uncomplicator” that help shoppers whittle through […]

Google speeds up mobile adverts with ‘Amp For Ads’

Google speeds up mobile adverts with ‘Amp For Ads’

Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]

Simian Extends 360º/VR Video Support to All Platforms

Simian Extends 360º/VR Video Support to All Platforms

Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]

UK leads Europe for social engagement

UK leads Europe for social engagement

The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]

People in Cardiff can now use an app to give away food they don’t want rather than let it go to waste

People in Cardiff can now use an app to give away food they don’t want rather than let it go to waste

The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]

New app puts the Serpentine at your fingertips

New app puts the Serpentine at your fingertips

Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]

App ad revenue surpasses mobile web in APAC

App ad revenue surpasses mobile web in APAC

Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]