Virgin America Teams with Spotify for Destination Playlists

Virgin America Teams with Spotify for Destination Playlists

Virgin America has just launched its app, and along with the usual flight booking, online check-in and digital boarding pass features, the smartphone app links to curated playlists on Spotify, themed around your destination. The playlists span a wide range of genres, with most cities boasting multiple choices, so for New York you can either […]

Huffington Post’s chatbot tells Netflix viewers what to watch next

Huffington Post’s chatbot tells Netflix viewers what to watch next

The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]

Marriott launches social marketing programme M Live in Europe

Marriott launches social marketing programme M Live in Europe

Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]

Emojis Make Brands Fun, Relatable

Emojis Make Brands Fun, Relatable

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]

London Drugs launches Photolab app

London Drugs launches Photolab app

London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]

Sage Announces Slack Partnership and AI Bot ‘Pegg’

Sage Announces Slack Partnership and AI Bot ‘Pegg’

UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Mobile app advertising company, Jampp, is tapping into the mCommerce opportunity and has just launched a new solution that lets retailers and businesses promote their entire product catalogue across their consumers’ mobile devices. Jampp Dynamic Product Ads are aimed at businesses wanting to engage their app users at the most critical point in the app […]