Furniture brand BUT uses Pokémon Go to give discounts for shoppers

In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But catch them all’) got €200  in vouchers.

Source: Change Advertising

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