31% of consumers shop on social media despite worries, according to new MarkMonitor research

31% of consumers shop on social media despite worries, according to new MarkMonitor research

More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]

LAB launches new method to aid in the detection of potentially vulnerable people online

LAB launches new method to aid in the detection of potentially vulnerable people online

Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product.  LAB developed the […]

Closing the post-purchase communications gap drives 90% repurchase rates

Closing the post-purchase communications gap drives 90% repurchase rates

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab.  Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]

AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]

7-Eleven launches mobile checkout in New York City

7-Eleven launches mobile checkout in New York City

For in-a-hurry New Yorkers, 7-Eleven, has introduced Mobile Checkout for an even faster way to shop, pay and be on your way. Mobile Checkout takes convenience to the next level, letting customers in New York City skip the checkout line and pay for their purchases using the 7-Eleven app, which houses the retailer’s successful 7Rewards […]

Most consumers would stop buying products advertised near dangerous content, says Tag & BSI’s survey

Most consumers would stop buying products advertised near dangerous content, says Tag & BSI’s survey

80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag). Along with the Brand Safety Institute (BSI), Tag surveyed 1017 people, testing how a range of hypothetical situations involving ad misplacement would impact […]

Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount. Players are given one minute to collect as many points as possible. […]

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. People turn to Facebook more than any other social media platform to […]

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