Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Valentine’s Day is on our doorstep and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet reveals 51% of all transactions made on February 14th are via mobile devices. And with mobile shopping forecast to increase to £25 billion in 2019 it’s no surprise. Criteo’s […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

The holiday season in 2018 saw shoppers browse and spend 121 per cent more on mobile than the average mobile shopper prior to the holidays, according to a report from mobile commerce partnership platform Button. Button tracked mobile shopping within the Button Marketplace, which includes partnerships with companies like Amazon, Walmart, Uber, Hotels.com, eBay, and Boxed. The […]

Generational shift in service expectation is the big but gradual wave to hit telco, says Conversity research

Generational shift in service expectation is the big but gradual wave to hit telco, says Conversity research

As millennials continue to become the dominant force in the retail market, new research by retail and telco technology expert Conversity has revealed that this shift is having a gradual but hugely significant impact on the expectations that consumers have when it comes to customer service. The research – which polled 1,000 consumers from across […]

Google shopping search trends: Amazon and Etsy big winners in US

Google shopping search trends: Amazon and Etsy big winners in US

Amazon.com is the eCommerce brand with the biggest absolute improvement in organic search performance on Google over the course of 2018 according to the data from search and content optimisation platform, Searchmetrics. Second on the list was online marketplace, etsy.com. Online marketplace, aliexpress.com, which is owned by Chinese multinational, Alibaba, makes number ten with a 236% […]

New platform aims to bring revenue and footfall back to high streets

New platform aims to bring revenue and footfall back to high streets

After a successful trial year in North-West England, OffIGo, a new digital platform that enables customers to find exclusive deals on their local high street, is now nationally available. During its first 12 months, consumers explored 1.4m pages of local high street offers and events, increasing both revenue and foot traffic in local advertised shops and […]

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]

Optimising ad journeys based on consumer sentiment could save millions, says new study

Optimising ad journeys based on consumer sentiment could save millions, says new study

According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]

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