Don’t be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70 million people using the free version of its platform. The Swedish company launched private marketplaces in partnership with AppNexus, Rubicon Project and The […]
Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]
The rise of the bot has been one of the dominant tech trends of 2016, but apart from ordering you flowers or an Uber, the automated systems could also deliver a history lesson. News Corp Australia has launched a chatbot on Facebook Messenger that allows users to interact with Tasmanian soldier Archie Barwick, who fought […]
Perennially popular dating app Tinder is pushing further beyond the realm of hookups with the launch of a new group socializing feature in a handful of markets. First announced as part of a pilot program in Australia back in April, Tinder Social encourages groups of friends to meet up with other groups of friends and […]
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]
Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social. The poll revealed 25% of 18- to 24-year-old respondents were likely to follow a money-saving account. This was followed by travel and political accounts, which proved more popular than pet and […]
Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]
Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
It’s no longer only restaurant food and cabbies that smartphone users can order to their door – a new doctor “delivery service” app has been designed, which allows patients to request a general practitioner to arrive at their home within an hour and a half. GPDQ – GP Delivered Quickly – is a start-up company, […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]