Skyhook, one of the world’s leading independent location platform, announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution. Personalization is key to the […]
Instagram has reached 600 million monthly active users, adding its latest 100 million users faster than it ever has before, the company said on December 15. Instagram’s user base has doubled in size from 300 million monthly users to 600 million monthly users in two years. Instagram reached 500 million users in June, adding its […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Sharethrough, the industry’s leading native supply side platform, announced a partnership with Kantar Millward Brown, the world’s leading expert in helping clients grow great brands, to create updated research tools allowing brands to better analyze the impact of their native ad campaigns, especially on mobile. Following successful beta tests with several major technology brands, Ford […]
Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]
Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]
Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]
Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]
Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]