The increasing popularity of smartphones and the development of new 5G technologies is expected to boost the US mobile market to reach $224bn by 2024, according to a new report from GlobalData, a data and analytics company. “Market penetration and traffic data consumption are set to increase with 97 per cent of the US population […]
Out There Media (OTM) has created a new division to help deliver humanitarian campaigns worldwide via its platform Mobucks. The platform is said to be connected to mobile network operators globally. ‘Out There Impact’, the newest division’s mission is to improve people’s lives via mobile technologies. It aims to do this by facilitating and fostering mobile […]
From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]
On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people. In the UK, there are currently more than two million people […]
Singtel and AIA have launched the first phase of a major partnership that aims to incentivise healthy behaviours and grow customer loyalty for the two brands. StepUp, in its first phase, is an incentivisation platform for Singtel subscribers that encourages people to walk the 10,000 daily step goal, in order to win points. The points […]
Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmatic audio spend over the next […]
Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]
Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency, providing the latter with the requisite scale as well as establishing a platform for shared analytics services. To cement the transition […]
Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code. Shoelace users are able […]
Facebook has implemented a series of updates to its suite of ad tools designed to improve the transparency behind targeted of content. The changes include providing people with the reasoning behind why they are being shown specific ads beyond a simple demographic match or internet history. Now more detailed targeting information will be supplied including the specific interests […]