Indian Superstore Big Bazaar Kicks-Off Shopping Festival with ‘Bachat Rush’ Game

Indian superstore Big Bazaar is offering its customers fun and discounts with its ongoing Mahabachat campaign. Partnering with Bangalore-based creative tech agency AliveNow, the new Bachat Rush Newsfeed SmartApp game provides players with the opportunity to avail shopping coupons with an extra discount.

Players are given one minute to collect as many points as possible. An easily attainable score that allows players to win their lucky coupon, while higher scoring players receive a coupon for themselves as well as a coupon for a friend or family member. Additionally, all participants are entered to win the grand prize of ₹5,000 worth of free Mahabachat shopping spree at Big Bazar.

In little over 10 days, thousands of people engaged with the game and received their lucky coupons which can be used in the store to redeem special discounts. 

This instant win game not only helped Big Bazaar educate their existing and potential customers about the latest offers/deals, but made the educational event fun, engaging and rewarding, as a result boosting the conversion significantly in almost any category. Publishing the game on different platforms like Facebook, Instagram, WhatsApp, and more has helped gain amazing traction and capture as much participation as possible from the audience.  

Pawan Sarda, head digital, Future Group comments: “Mahabachat is one of the biggest shopping festivals and gamification is one of our biggest drivers for online to offline conversion to Big Bazaar stores. We have gamified the way users earn coupons and this has worked extremely well for both the brand and the users who engage with us. We are constantly experimenting and creating new ways to be relevant to the young audience who is always on the go in this digital era.”

Gurjeet Singh, account manager at AliveNow shared: “We thoroughly enjoyed working with the Future Group team and it has been pretty challenging and fascinating to come up with ideas for their captivating campaigns. The game design, functionality and the concept plays a very big role in the outcome. We love to push boundaries when it comes to creating new and innovative gamification concepts for consumers that drives them into the funnel to achieve the conversion aimed at.”

Source: Little Black Book

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