Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]
The Open is celebrating a successful 148th staging of golf’s original Championship both on and off The Royal Portrush course, as its digital platform delivered a new level of access for fans during the event. The new official website designed and developed by Delete, offered an unprecedented insight to The 148th Open across its four […]
Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed […]
ByteDance, the Chinese social media firm which is home to TikTok, has confirmed its plans to develop its own smartphone, months after it was reported that the project existed. The device will be developed as part of a deal with Chinese phone maker Smartisan, which had already had plans to develop the device before ByteDance got […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
Global communications software provider IMImobile PLC, announced that it has conditionally agreed to acquire 3Cinteractive Corp (3C), a private US, cloud-based mobile customer engagement platform company. This will see IMImobile acquiring complementary product capabilities and a new blue-chip customer base in North America. “We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our […]
Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]
Instagram and Amazon are proving to be serious challengers to the Google–Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over 450 B2B and B2C digital marketing professionals were surveyed in the US and the UK and it was found that, though paid search (39 per cent […]
eBay has agreed to buy a 5.5% stake in eCommerce marketplace Paytm Mall in a renewed attempt by the San Jose, California-based company to grab a foothold in India’s fast-growing and intensely competitive online retail market. The companies did not disclose the value of the transaction in a joint statement on Wednesday. eBay and Paytm Mall also […]
Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]
