Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands. The AFFDEX covers 12 industries and is built on insights […]
China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]
Most shoppers still prefer to make purchases in-store after using the internet to research products, despite concerns that the high street is dying, according to research from Blis. 60 per cent of the over 4,500 EMEA consumers surveyed use the internet to research products before ultimately making purchases in-store. At the same time, impulse buying is […]
Gogoro, a technology leader in Taiwan transforming how innovation is accelerating the shift to sustainable urban mobility, announced GoShare, the first fully integrated mobility sharing platform and solution designed and operated as a single platform that provides a key strategic component to smart city ecosystems. “Cities around the world have proven consumer demand for mobility […]
India’s ride-hailing giant Ola is bringing its business to another overseas market, stepping up its international challenge to Uber. Now, it’s heading to the UK’s capital city, adding to the intense competition Uber already faces in one of the world’s most active ride-hailing cities. Transport for London (TfL) has given Ola the nod to begin operating in […]
Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]
The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]
Vodafone has launched its 5G network and will become the first company to offer unlimited data on both 5G and 4G with the launch of Vodafone Unlimited on the 10 July 2019. Vodafone will not charge a price premium for access to its 5G network and all unlimited SIMs are 5G ready. The new unlimited […]