Asia-Pacific is fastest-growing region for Mobile ad spending as China surges 90 percent over last year

Asia-Pacific is fastest-growing region for Mobile ad spending as China surges 90 percent over last year

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato analyzed data from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 […]

Apple showcases app development in debut TV series

Apple showcases app development in debut TV series

Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes. The curtain will rise on the first of these later today […]

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

“Brands that don’t openly embrace UX, will get left behind,” says leading digital director

As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]

Skype gets extreme Snapchat-inspired makeover

Skype gets extreme Snapchat-inspired makeover

Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is yet another Stories-like feature introduced by a company. Highlights enables users to create a highlight reel of their day with photos and videos. Users can […]

AOL brings header bidding to mobile with Smart Yield

AOL brings header bidding to mobile with Smart Yield

AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution. According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization partners, improving consumer experience. It also allows AOL Demand (AOL’s programmatic platform) partners to compete […]

Snapchat’s Spectacles arrive in locations across Europe

Snapchat’s Spectacles arrive in locations across Europe

Snapchat’s Spectacles have arrived in Europe for the first time with Snapbots, vending machines which contain the glasses, landing in five major European locations. The vending machines have popped up under the London Eye, on a boat in front of the Eiffel Tower, by the canals in Venice, on the beach in Barcelona, and on […]