Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]
Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]
Do you want to believe? Fans of “The X-Files” will soon get the chance to uncover an extraterrestrial mystery like Mulder and Scully in a new mobile game. “The X-Files: Deep State” mystery-investigation puzzle game is slated for release in February 2018, coinciding with season 11 of the TV series, set to premiere Jan. 3 […]
The next evolution in mobile instant messaging launches on the Apple App Store on November 28. PlayHit is a free keyboard app that moves the experience of texting friends beyond words and images. The era of the audio GIF has arrived. Want Adele to sing “Hello” to a friend? PlayHit’s predictive text technology suggests real-time […]
My Hospital is a hit game, which won the hearts of users all around the world. Since its launch in January 2017, it has been downloaded 6.2 million times. The game allows players to manage their own hospital and treat the patients with a variety of self-crafted medicine. Thanks to the humorous animations, graphics and […]
Mobile commerce is taking off among Twitter users in Asia Pacific, after a study commissioned by the social media company found that across 15 countries, approximately two in three users are most likely to browse and make payment on mobile than their counterparts in US and Europe. The report, which delves into mobile shopping behaviours […]
This holiday, the LEGO Gift Bot, Ralph, is here to make sure every wish clicks into place! We’ve all been there… every year Christmas pops up and surprises us! Next things you know, the gift buying rush begins and we feel drowned in indecision. What gifts to buy? What will your sister’s eldest want this […]
Elevating its implementation of latent semantic indexing, Google has updated its shopping tool. The new features will allow users to discover, research, and compare products on Google Shopping with greater proficiency, according to the company. In the blog post announcing the update, Jennifer Liu, product management director for Google Shopping, said mobile shopping on Google was redesigned to […]