Blis, one of the global pioneer in advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the […]
Swiss gaming company EverdreamSoft, creator of Spells of Genesis – one of the first games to integrate the blockchain – and crypto currency BitCrystals, has added a “blockchainization” feature in the game. Blockchainization allows players to transform their in-game assets into standalone, trade-able blockchain assets. The new blockchanization feature will go live on December 6th, […]
Global consumer spend on mobile app stores is set to surpass $110bn next year, as iOS spend is driven by China and Android spend is driven by the emerging markets of India and Brazil. According to App Annie’s latest app ecosystem forecasts, global app store spend will grow around 30 per cent year-on-year (YoY) in 2018. […]
Twitter India recorded a 17% increase in revenue during the 2016-2017 period as reported by Economic Times. Twitter’s net profit saw an increase of 15% to INR Rs.4 crore. Meanwhile its rival, Facebook India has seen an increase in its revenue by 93% to Rs 341.8 crore; and the profit has increased from Rs. 31 […]
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Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]
hmmh has been developing a special skill for Amazon Echo and Amazon Echo Show to permit Europcar customers to order their desired vehicle easily using the voice-controlled assistant. Business customers of Europcar are thus able to book rental cars using devices with Alexa integration – without having to use a web browser or local rental […]
Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]
US retailer Target has embraced the mobile payments revolution with the launch of ‘Wallet’, a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Customers will benefit from exclusive perks such as coupons and discounts simply by utilising the technology through special barcodes that introduce savings at […]
The number of connected care users will grow at a compound annual growth rate (CAGR) of 18.7 per cent over the next five years to reach 16.5m, compared to 5.9m people at the end of 2016. report from the IoT analyst firm Berg Insight. The figures come from the IoT analyst firm Berg Insight, and include […]