O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]
Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]
A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex has identified a huge area of advertising opportunity around the ongoing sporting event with 35% of consumers now watching online. Winter Olympics fans – defined as those who say they watch the Winter Olympics on TV or online – spend an average of 2 hours […]
News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels. Social Amp has been devised in the wake of Facebook’s updated algorithms, which demotes publisher content in favour of posts by friends and family, […]
Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic – an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings this world of possibilities alive. This latest Tinder […]
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among […]
Mobile and apps, in particular, are rapidly changing. The way people experience and consume services through their mobile phones has changed. In an era that questions the form of apps up to the point of their very existence, it’s time to look for different ways to connect with your users and monetise your apps. Problems […]