Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene Project campaign, an 18ct gold plated jar of Marmite – valued at £1500 by Boningtons Auction House – could be snapped up by one lucky […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]
Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]
Uber and Canon have teamed up to launch a new campaign celebrating the hidden gems of some of Southeast Asia’s most populous cities. The #HiddenCities campaign documents the most off-the-grid places in Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh City. The locations were found from analysing Uber drop-off points in each city and […]
If you don’t like seeing ads in Instagram Stories, you’re not going to like the announcement the Facebook-owned company has made. Instagram has introduced an update to Stories ads which will enable publishers to utilize the Carousel ad format to publish up to three pieces of content in a Stories ad. Instagram previously allowed them […]
YouTube is expanding its Super Bowl playbook in 2018. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second […]
Facebook says changes to its News Feed algorithm has cut the amount of time users spend on the platform by about 50 million hours each day as the number of daily active users increased by 14% to 1.4 billion in 2017. The reduction in user time spent on the platform hasn’t dented its ad revenue, […]
Facebook has made the move to ban any ‘misleading’ advertising related to cryptocurrencies and initial coin offerings (ICOs) in a bid to protect users from the rise in scams and fraud that cryptocurrencies have come along with. Under the newly-created policy, any ads “that promote financial products and services that are frequently associated with misleading […]