YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading. YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content. These guidelines […]
Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]
Research from The App Developers has discovered that whilst 58% of the UK population are worried about mobile apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months. Surprisingly 73% of respondents said that, despite being worried about their data, they would […]
RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]
Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]
Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]
The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]
To give businesses more insight into the measurement tools used to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. “Starting today, we will begin labelling some metrics in Ads Manager as ‘estimated’ or ‘in development’, to provide more clarity on how they are calculated and […]
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. Google promises that […]