The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured […]
Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]
While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]
Karix Mobile, a leading messaging solution and mobile engagement company (formerly known as mGage India) headquartered in Mumbai, India – announced the launch of its cloud communications platform as a service (CPaaS) – karix.io. The platform was showcased at Mobile World Congress in Barcelona (Feb 26 – March 1, 2018) and would initially offer programmable […]
Every five minutes a child around the world dies at the hands of violence. To help put an end to violence against children, UNICEF and The Monkeys‘ new campaign, ‘A Minute of Your Time‘ turns time into money and money into real, life-saving aid for children in danger. The national awareness and fundraising campaign […]
Giphy’s chief executive Alex Chung revealed prototypes of two pieces of hardware that the company is working on during a talk at SXSW. The first is a product called Giphy Camera that Chung described as a “disposable camcorder that can take and make gifs.” While Chung revealed scant details about how exactly it works, he […]
Since its inception in 2000, Gumtree has successfully brought classified ads to the masses, and along the way helped grow the world’s thriving online retail market. Joining the eBay Classifieds Group in 2005, its growing user base delivers over 16 million unique visits a month – making it the UK’s #1 classified ads site. […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and—wham—we smack into some nitwit standing there frozen, eyes glued to a smartphone. Such are the annoyances of […]
Last Fall, Spotify launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. The platform now embarks on a world tour as the public beta expands to Canada and the UK. Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them […]