According to the latest BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]
Geico, the second largest auto insurer in the US, has introduced a virtual AI assistant to its mobile app that aims to help the company’s policyholders with all their insurance needs. The virtual assistant, called Kate, will help its customers navigate the Geico Mobile app through voice commands and ‘will respond with quick, personalised answers […]
Despite mobile’s secured space as the primary way to reach consumers, debates about the lack of creative formats remains an issue for publishers and marketers alike. Streaming radio provider Pandora is hoping to do its part to change that dynamic by rolling out a set of native ad units following a beta test begun in […]
The Digital Place Based Advertising Association (DPAA) announced that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, has joined the rapidly growing trade marketing association. Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, […]
Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]
Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, […]
Thanksgiving Day brought in a record $449m (£361m) in revenue from mobile devices between midnight and 5pm ET, an increase of 58.6 per cent over 2015. Smartphones accounted for $322m of that figure, while tablets banked $127m. The report from Adobe, based on aggregated and anonymous data from 21bn visits to retail websites in the […]
In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That’s partly because of limitations around the ability to accurately target consumers on mobile devices, marketers say. According to research by Nielsen, those targeting challenges could be […]
The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]