Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.

The FMCG giant is tapping digital companies to help spread the message.

• Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, Facebook or Instagram, Unilever will donate one meal to Feeding America.

• Flipagram—For every reflip or original Flipagram created using #ShareAMeal hashtag, Unilever will donate one meal to Feeding America.

And for each purchase of a participating Unilever product, such Dove or Hellmann’s, Unilever will donate one meal to Feeding America.

Unilever also suggests other ways to #ShareAMeal such as organising a food drive, hosting a community potluck dinner, volunteering at a food bank, packing an extra school lunch, hosting a dinner for a family in need and making a donation to Feeding America.

Source: Net Imperative

  #ShareAMeal, charity, Digital, Feeding America, Flipagram, FMCG, Mobile, Postmates, Social Media, USA