Google is launching Shoelace, its new experimental social network app

Google is launching Shoelace, its new experimental social network app

Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code.  Shoelace users are able […]

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands.  The AFFDEX covers 12 industries and is built on insights […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

HoloPundits’ TotalAR transforms marketing content from static to interactive

HoloPundits’ TotalAR transforms marketing content from static to interactive

Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change.  TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns. US-based […]

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Video advertising software and insights leader Pixability announced the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram, and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and […]

7-Eleven launches 7NOW Pins to deliver to parks and other non-addressed locations

7-Eleven launches 7NOW Pins to deliver to parks and other non-addressed locations

Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]

Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

On June 20, at the Cannes Lions International Festival of Creativity, Live Nation, a leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will […]

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Into Z Future: Understanding Gen Z, the Next Generation of “Super Creatives”

Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

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