Instagram Tests Way to Let You Buy Products Directly on the App

Instagram Tests Way to Let You Buy Products Directly on the App

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US.  Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]

PlayStation Vue Launches Multi-view on Apple TV

PlayStation Vue Launches Multi-view on Apple TV

PlayStation announced that PlayStation Vue is adding multi-view on Apple TV, allowing users to watch up to four live channels on one screen. This comes just in time for NCAA March Madness, so viewers can keep an eye on all the action or mix and match live games with live news or other programs. Multi-view […]

NBCU, Sky unify advanced advertising offerings under AdSmart

NBCU, Sky unify advanced advertising offerings under AdSmart

NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]

TiVo teams with mobile ‘Identity Mapping’ company 4INFO for targeted advertising

TiVo teams with mobile ‘Identity Mapping’ company 4INFO for targeted advertising

TiVo has partnered with Palo Alto, Calif.-based mobile advertising tech company 4INFO to deploy a tool that makes audiences addressable across locations and devices. The Custom Connected Identity Map will now be part of TiVo’s Targeted Audience Delivery Data Engine. The solution uses mobile ad IDs (MAIDs) and IP addresses as match keys. Using these keys, […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]

YouTube and Hulu have taken millions of customers from pay-TV providers

YouTube and Hulu have taken millions of customers from pay-TV providers

Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]

NYU Langone Health Launches a New App to Study Picky Eating in Young Children

NYU Langone Health Launches a New App to Study Picky Eating in Young Children

Researchers and clinicians at NYU Langone Health have launched a new app that studies children’s food preferences and emotions to better understand picky eating in young children and provides real-time suggestions for parents. When to Wonder: Picky Eating is the first tool to launch from the Department of Child and Adolescent Psychiatry’s When to Wonder platform, which will […]

Facebook reveals premium video ad program Showcase

Facebook reveals premium video ad program Showcase

Facebook has revealed its new premium video ad program, Facebook Showcase. It will give online video and TV ad buyers exclusive opportunities to advertise on Watch, Facebook’s video-on-demand service. As of now, Showcase is only available for advertisers targeting US audiences, but will eanble those ad buyers to access new tools such as In-Stream Reserve, […]

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