Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics.  As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]

Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Buzzfeed’s Tasty have partnered to launch a new in-app feature, Shoppable Recipes, which lets viewers add ingredients from a Tasty video straight to their Walmart grocery cart. To use the feature, customers need to download the Tasty app, where they can choose from 4,000 recipes. Once a recipe has been picked, a one-click process will […]

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]

7-Eleven launches mobile checkout in New York City

7-Eleven launches mobile checkout in New York City

For in-a-hurry New Yorkers, 7-Eleven, has introduced Mobile Checkout for an even faster way to shop, pay and be on your way. Mobile Checkout takes convenience to the next level, letting customers in New York City skip the checkout line and pay for their purchases using the 7-Eleven app, which houses the retailer’s successful 7Rewards […]

Google expands college search features in the US

Google expands college search features in the US

Google has expanded the features available to US students who are looking for more information about colleges. The college search feature, which was introduced last year, now includes a discovery feature to look for schools based on courses and location, two-year colleges, and popular certificate and associate programs that are available at four-year institutions. The exploration […]

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