Ford to launch self-driving car network “at scale” by 2021

Ford to launch self-driving car network “at scale” by 2021

Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]

Postmates Launches Updated App Along with Dedicated Grocery Service

Postmates Launches Updated App Along with Dedicated Grocery Service

On-demand delivery service Postmates revamped its app and introduced a service dedicated entirely to delivering groceries within in it. The updated Android and iOS app shows users the best restaurants around them upon opening the app, and the new Explore section adapts to the user’s location and time of day. Meanwhile, Postmates has launched its […]

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, […]

Are mobile ads within map applications a must-have location-based strategy?

Are mobile ads within map applications a must-have location-based strategy?

As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Although ads for strictly mobile or digital promotions are often times at the top of retailers’ sought-after marketing initiatives lists, the importance of […]