Hyundai teams up with Pony.ai and Via for BotRide free ride-sharing pilot in California

Hyundai teams up with Pony.ai and Via for BotRide free ride-sharing pilot in California

Car maker Hyundai, in collaboration with Pony.ai and Via, has unveiled BotRide, a shared, on-demand, autonomous vehicle service operating on public roads. Starting on 4 November, a fleet of self-driving Hyundai KONA Electric SUVs will provide a free ride-sharing service to the local community of Irvine, California. Car maker Hyundai, in collaboration with Pony.ai and Via, has unveiled BotRide, […]

Facebook launches news hub test

Facebook launches news hub test

Facebook has begun trialling a hub dedicated to news within its mobile app in the US. Facebook News is aimed at giving users more control over the stories they see, creating a more personalised and relevant experience. The hub features a ‘Today’s Stories’ section curated by Facebook’s team of journalists; the ability to personalise based […]

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]

Talon Boosts US Out of Home Data Intelligence with SafeGraph Partnership

Talon Boosts US Out of Home Data Intelligence with SafeGraph Partnership

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics.  As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Up to 65% of spend is wasted on poor quality and mis-targeted location impressions

Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]

Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Tasty partner to launch Shoppable Recipes

Walmart and Buzzfeed’s Tasty have partnered to launch a new in-app feature, Shoppable Recipes, which lets viewers add ingredients from a Tasty video straight to their Walmart grocery cart. To use the feature, customers need to download the Tasty app, where they can choose from 4,000 recipes. Once a recipe has been picked, a one-click process will […]

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