A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a leading B2B […]
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping and to-do lists without the need to download separate applications. Currently, Captain is only […]
Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]
Snapchat’s advertising model does not seem to be working too well – as recent research has shown that 69 per cent of people skip ads on Snapchat. According to a survey of 3,327 American adults by people-based marketing platform Fluent, this number increases to nearly 80 per cent amongst 18-24 year olds – the age […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, had its game face on and brought even more robust ordering capabilities to Facebook Messenger. Customers can now place any order for any menu item they’d like on Messenger, just in time for February 5 – one of Domino’s busiest delivery days of […]
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device. The study, from Adobe, indicates that Britons were the most mobile shoppers this Christmas, with £4.10 of every £10 spent online coming […]
Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]
Effective immediately, US Citi credit cardmembers can scan their cards using their mobile device’s camera when activating in the Citi Mobile App. Once scanned, the company tells us, the card account number will populate within the registration, which serves to streamline the process. Citi is the only major US credit card issuer to offer the ability […]
Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]