Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]
A London student has launched a smartphone app to help delayed commuters secure compensation from the vast sums being “hoarded” by train firms. Benjamin Kaube, 26, who is completing a PhD in physics at Imperial College, said he had become infuriated at the way much of the rail industry made it difficult for passengers to […]
Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]
Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]
Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social. The poll revealed 25% of 18- to 24-year-old respondents were likely to follow a money-saving account. This was followed by travel and political accounts, which proved more popular than pet and […]
It’s no longer only restaurant food and cabbies that smartphone users can order to their door – a new doctor “delivery service” app has been designed, which allows patients to request a general practitioner to arrive at their home within an hour and a half. GPDQ – GP Delivered Quickly – is a start-up company, […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]