Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy. A few of […]
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers. Curalate’s technology tags each image and video with […]
The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]
Arsenal Football Club has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot, using voice. In this case, the Arsenal Skill for Alexa will allow fans […]
Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Leading OOH agency and location marketing experts Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets […]
Over 5o% of Londoners consider the capital a lovely place to live. Only 7% of the capital’s dwellers strongly agree that the city is a good place to make friends. Out of the 18 cities polled by Tapestry Research and Time Out Magazine, London came out the loneliest. 29% of the people in London have met […]
Most friction for any young couple is money orientated. The Telegraph reported on a YouGov survey in March, which backed this up, stating that 26 percent of couples claim that it is their key source of tension. In 2015, a poll by the Money Advice Service found that a third of Brits have had a partner […]
Tribe, an online marketplace that connects brands with ‘micro-influencers’, is making the first move outside of its native Australia, launching in the UK. Micro-influencers are social media users with 3,000-100,000 followers – not exactly celebrities, but what you might call ‘internet famous’. Tribe’s self-serve platform lets brands or agencies create a campaign brief and open […]