O2 announced it will begin the rollout of its 5G network this year in the four corners of the UK. Belfast, Cardiff, Edinburgh and London will be the first to benefit from O2’s 5G network. Other areas of the UK will enjoy rollout from 2020 to coincide with the wider availability of 5G handsets. Following […]
As influencer marketing continues to get more intelligent, marketers have become savvier when it comes to the social media-led form of marketing. A study in 2017 found that UK marketers were willing to pay more than £75,000 to celebrity influencers for a single Facebook post promoting their brand. Almost two years later, this figure has fallen to […]
Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]
Limitless, the UK-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announced that it has successfully concluded the first phase of a Voice of Customer (VoC) programme with leading credit card provider, NewDay. The advanced VoC programme uses Limitless’ soon to be launched Crowd Feedback solution to easily capture valuable […]
Snapchat has teamed up with Lego Wear to offer its members a shopping experience with a difference in the form of a pop-up augmented reality (AR) fashion boutique in London. Shoppers who pop into the Fitzrovia pop-up on February 13 will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app […]
Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite the popularity of mobile games amongst Brits, 64 per cent wouldn’t call themselves a ‘gamer’. The study, conducted by Censuswide, surveyed over 2,000 UK General respondents (aged […]
Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]
European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]
On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]
UK consumers are demanding more from the TV and video content available at their fingertips, despite already spending an average of £47 each month on TV, movie, and video subscription services. These viewers believe they’d have increase their spend to as much as £74 per month – or £888 a year – to access the […]