Forget product availability or price point, it’s poor website usability that is losing valuable trade for eCommerce businesses. According to new research by full-service e-commerce agency PushON, a quarter of business customers would shun a company that had poor website usability, choosing to shop elsewhere. Of the 500 UK business decision makers that were surveyed, 25% said a website’s […]
Leader in Data-Tech services, SBDS, announced Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the […]
Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media, friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
In 2019, and for the first time ever, consumers will be as likely to use their smartphones to shop as they would using a laptop or desktop, according to new research by uSwitch.com, the price comparison and switching service. Shoppers plan to spend £25 billion using their smartphones this year, a £10 billion rise on 2018. […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
UK consumers are seeking a more personalised experience when they are booking their holidays, while 40 per cent of them now use their mobile phone or tablet at some point in the booking journey. While mobile use is growing, desktop remains king with 61 per cent of consumers booking their holidays on either a PC […]
A new study by data specialists Wilmington Millennium reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y […]
Natterbox, a leading provider of global voice cloud services, announced that it is working with Virgin Wines, an online wine retailer and part of the Virgin family, to expand its personalised customer service offering and create a seamless journey for its clients. The online retailer, offering boutique and exclusive wines that its customers cannot find […]
BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]