2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]
Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]
Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]
NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]
Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success. The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]
LIVR, the world’s first on-demand virtual reality content platform for theatre and the performing arts, has arrived in the UK. It offers consumers a fully immersive 360° virtual reality experience that transports them into the audience at great live performances to enjoy as though they were there. And all that’s needed to get started is […]
YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]
Retail food chain Co-op has joined CoGo, an organisation that makes ethical living easier by connecting business with their consumers, to help businesses which want to solve ethical and sustainable issues. 286 Co-op supermarkets in London will feature on the CoGo app connecting with consumers about ethical issues they’re concerned about. CoGo links businesses to […]
London tech start-up Hero Labs launches to help protect against water leaks in UK homes and properties, with the UK’s first smart leak defence system, Sonic. Headquartered in London, the company has ambitious plans to install its cutting-edge tech into thousands of properties in the UK in next two years – with a focus on mass-affluent […]
Hearing aid technology leader Sivantos unveiled its latest innovation: Styletto Connect from the brand Signia. Built upon Signia’s revolutionary SLIM-RIC form factor and Signia Nx technology platform, Styletto Connect combines exceptional design with high-quality connectivity to the wearer’s smartphone for streaming calls, music and TV via Bluetooth. It also offers fully portable rechargeability. Styletto Connect […]