Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]
Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity. Twitter is also putting in effort to remove the content against its […]
Twitter has announced the official launch of a new Bookmarks feature, which is designed to allow Twitter users to save tweets for later access. All tweets now feature an updated “share” icon that’s used for both bookmarking and sharing tweets, and Twitter says the share icon is meant to make it easier to save and share […]
Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed that thousands of Russian troll accounts used the platform to influence the 2016 Presidential elections. Now, the company has announced a set of changes and new developer guidelines meant to fight off automated actions and to make it harder […]
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among […]
WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]
Twitter India recorded a 17% increase in revenue during the 2016-2017 period as reported by Economic Times. Twitter’s net profit saw an increase of 15% to INR Rs.4 crore. Meanwhile its rival, Facebook India has seen an increase in its revenue by 93% to Rs 341.8 crore; and the profit has increased from Rs. 31 […]
Mobile commerce is taking off among Twitter users in Asia Pacific, after a study commissioned by the social media company found that across 15 countries, approximately two in three users are most likely to browse and make payment on mobile than their counterparts in US and Europe. The report, which delves into mobile shopping behaviours […]