Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]
Lyft has announced that it will soon begin testing its autonomous vehicles at GoMentum Station, a 5,000-acre proving ground in Concord, California. The vehicles it plans to test are being designed and developed by Lyft’s own in-house engineering team. It’s a major shift for the ride-hailing company that has typically relied on partners with more […]
Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]
German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]
British Airways is expanding its biometric boarding gate tests in the US. Last November, it began testing self-service boarding gates in Los Angeles Airport that don’t require customers to produce either their boarding pass or their passport. Instead, passengers only need to look into a camera, wait for their biometric data to be checked against […]
The Japan Consortium is set to launch a revolutionary smartphone app called ‘MoneyTap’, which will allow customers to settle transactions instantaneously, 24/7. The app is powered by Ripple’s blockchain technology. According to an announcement on Ripple’s official website, this is the first time in Japan a mobile transaction settlement app has been developed which will […]
Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]
Train ticket retailer and travel app Trainline has teamed up Big Shaq, Michael Dapaah’s Man’s Not Hot character, to launch a digital campaign promoting Trainline’s voice app through the ‘world’s first’ voicebot rap duet. The ad features Big Shaq going back and forth with the app, which has been built for Google Assistant, in the […]
Mobile telecommunications company OVO Mobile has acquired Incoming Media, a tech start-up spun out of NICTA (now Data61) for more than $13 million in order to use its technology to expand itself into an AI-driven mobile broadcasting platform. The acquisition, which has been completed in a scrip deal, will see the creation of OVOPlay as […]