ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE, the global artificial intelligence driven native advertising platform, announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integration protects advertisers using the ADYOULIKE platform from incurring the costs of illegal bot activity, fraudulent URLs and other […]

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]

Chinese Mobile Payment Service Alipay to Launch in the US

Chinese Mobile Payment Service Alipay to Launch in the US

Alibaba’s third-party online payment platform Alipay has expanded to the US through an agreement with First Data, a payment technology solutions company. The agreement means customers using Alipay will be able to use the mobile payment service at around 4m US businesses. The implementation of Alipay will begin with First Data’s clients that use its […]

Coca-Cola uses Google AI to send shoppers personalised displays in-store

Coca-Cola uses Google AI to send shoppers personalised displays in-store

Coca-Cola has launched a ‘Minority Report’-style in-store display system shows personalised messages to approaching shoppers based on data on their smartphones. The system is powered by Google Cloud technologies and works on any HDMI-ready display that serve as grocery store aisle “end caps”, restaurant menu boards and even interactive cinema posters. The system can be […]

Pokémon Go creator Niantic is helping bring communities together with new AR partnership

Pokémon Go creator Niantic is helping bring communities together with new AR partnership

Pokémon Go creator Niantic has formed a multi-year partnership with the John S. and James L. Knight Foundation, with plans to advance civic engagement in local communities around the US through AR experiences.a The collaboration will see Niantic’s gaming experiences, including Ingress and Pokémon Go, leveraged at select community events supported by Knight Foundation. These […]

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]