AKQA Announces Future Lions 2017 Winners

AKQA Announces Future Lions 2017 Winners

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

Cablato partners with Rocket Fuel to drive ad effectiveness

Cablato partners with Rocket Fuel to drive ad effectiveness

Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post, Washington D.C.’s oldest existing and most widely circulated newspaper publication, is using Amazon’s AI technology to experiment with audio articles. Through the use of Amazon Polly, which enables developers to add natural-sounding speech capabilities to applications, mobile users will be able to listen to audio versions of four articles per day across […]

ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE, the global artificial intelligence driven native advertising platform, announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integration protects advertisers using the ADYOULIKE platform from incurring the costs of illegal bot activity, fraudulent URLs and other […]

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Raises $4M to Undo Mobile Ads with Full Fidelity App Demos

AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]