ADYOULIKE, the global artificial intelligence driven native advertising platform, announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere.
The integration protects advertisers using the ADYOULIKE platform from incurring the costs of illegal bot activity, fraudulent URLs and other page-level fraud. According to the Interactive Advertising Bureau (IAB), these activities are responsible for a loss of approximately $8.2B a year in the US alone.
By combining IAS’ rigorously-tested, proprietary technology with its IBM Watson artificial intelligence-powered brand safety solution, ADYOULIKE now offers an unprecedented level of confidence to advertisers. The IAS technology protects ads from being placed on fraudulent properties and bot-driven traffic, while the ADYOULIKE AI technology ensures placements are relevant based on content and sentiment.
“Combining IAS technology with our solution is a big move for us, enabling our platform to better combat two of the biggest challenges in our industry: ad fatigue and ad fraud,” stated Francis Turner, U.S. General Manager & Chief Revenue Officer (CRO) of ADYOULIKE. “With the built-in assurance that you’re getting real traffic from real people and the knowledge that every ad appears where it is contextually relevant, we feel we’ve now got the safest platform as well as the most effective way to advertise.”
“We’re excited to partner with ADYOULIKE to deliver quality, fraud free traffic across native impressions,” said Yann Le Roux, Managing Director, France. ‘This partnership provides ADYOULIKE’s clients with confidence that their impressions are protected from fraud.”