Industry-Leading Brand Safety & Suitability Measurement Expands to 11 Additional Countries to a Total of 60+ Countries on TikTok Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity […]
The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]
Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning. The new offering provides […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]
Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile, 62.4 per cent of UK mobile […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]
InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]
TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]