Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]
Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]
60 per cent of all travel-related searches begin from mobile devices, with figures climbing as high as 88 per cent for certain keywords, new figures from consumer behaviour firm Hitwise have revealed. Consumers are increasingly beginning their purchase journey for holidays on mobile, and marketers’ strategies should reflect this significant shift in consumer behaviour, with […]
65 per cent of all views on Olympic-related YouTube video over the past 12 months came from mobile – a figure that jumps to 75 per cent in the UK, and 87 per cent in Saudi Arabia. That’s according to figures released by YouTube ahead of the 2016 Rio Games, kicking off on August 5, […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]
Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]
Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]
Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]